TY  - BOOK
AU  - Kim, W. Chan and  Mauborgne, Renée
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Market segmentation
KW  - New products
KW  - Business
ER  -