TY  - BOOK
AU  - Peter, J. Paul
TI  - Consumer Behavior and Marketing Strategy
SN  - 9780071167031
U1  - 658.8 
PY  - 1999///
CY  - New York, London, Boston, Burr Ridge
PB  - McGraw Hill international Editions
KW  - Consumer Behavior
KW  - Marketing
ER  -