TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and Promotion: An integrated marketing communications Perspective
SN  - 9780071180269
U1  - 659.1 
PY  - 2001///
CY  - Boston, Burr Ridge, New York, Madrid
PB  - McGraw Hill Irwin
KW  - Advertising
ER  -