TY  - BOOK
AU  - Mandelbrot, Benoit
TI  - The ( Mis ) Behavior of markets: A Fractal view of risk, ruin & reward
SN  - 9780465043576
U1  - 332.01 
PY  - 2004///
CY  - New York
PB  - Basic books
KW  - Marketing
KW  - Markets
ER  -