TY  - BOOK
AU  - Peppers, Don
TI  - Managing customer relationships : a strategic framework
SN  - 9780470423479
U1  - 658.8 
PY  - 2011///
CY  - New Jersey
PB  - John Wiley & Son
KW  - Relationship marketing
KW  - Consumers' preferences
KW  - Customer relations--Management
KW  - Business
ER  -