TY  - BOOK
AU  -  Shimp, Terence A.
TI  - Advertising, promotion & supplemental aspects of integrated marketing communications
SN  - 0030352711
U1  - 658.8 
PY  - 2003///
CY  - Canada
PB  - Thomson 
KW  - Sales promotion
KW  - Communication in marketing
KW  - Direct marketing
KW  - Advertising
KW  - Business
ER  -