TY  - BOOK
AU  - Stephenson, William.
TI  - The Play Theory of Mass Communication
U1  - 261 
PY  - 1967///
CY  - Chicago and London
PB  - The University of Chicago Press
KW  - Church history
KW  - Church
N1  - Two new theories of mass communication research; Methodology for mass communication; Principles concerning audiences
ER  -