TY  - BOOK
AU  - Datta, Debraj.
TI  - Consumer Behaviour & Advertising Management
SN  - 97882811638
U1  - 659 
PY  - 2011///
CY  - Delhi
PB  - Vrinda Publications
KW  - Management, Consumer Behaviour
N1  - Consumer Behaviour, Advertising Management
ER  -