TY - BOOK AU - Roy, Aurnob. TI - Business Policy & Strategic Management SN - 9788182811041 U1 - 658.4 PY - 2012/// CY - Delhi PB - Vrinda Publications Ltd KW - Business KW - Strategic Management N1 - Business Policy & Strategic Management_An introduction, Competition in the industry_An analysis, External environment forces affecting strategy of a corporation in the Global economy ER -