TY - BOOK AU - Fleming, Peter. TI - Retail Selling :How to achieve maximum retail sales SN - 8179923827 U1 - Fle PY - 2008/// CY - Delhi PB - Jaico Publishing House KW - Retail Selling KW - Selling N1 - Who am I?, The Trading Environment, Who is my customer?, Diagnosing Customer Needs, What is special about the product? ER -