TY  - BOOK
AU  - Rust, Roland T.
TI  - Customer Equity Management
SN  - 0131419293
U1  - 658.812 
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall
KW  - Customer equity_Management
KW  - Customer Management
N1  - Tools for understanding and analyzing customer equity, Developing strategies for customer equity management
ER  -