TY - BOOK AU - Chanchaochai, Danai. TI - White Ocean Strategy SN - 9786167036557 U1 - 658.408 PY - 2012/// CY - Thailand PB - DMG Books, Direct Media Group Thailand Co.,Ltd KW - Business administration KW - Success in business N1 - A new ocean, Pitfalls,k Greed and white ocean business, White ocean business success-case studies ER -