TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Insights From A to Z :80 concepts every manager needs to know
SN  - 0471268674
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - John Wiley & Sons, Inc
KW  - Marketing
N1  - Brands, Business-to-Business Marketing, Change, Communication and Promotion
ER  -