TY  - BOOK
AU  - Proctor, Tony.
TI  - Essentials of Marketing Research
SN  - 0273674005
U1  - 658.83 
PY  - 2003///
CY  - New York
PB  - Prentice Hall
KW  - Marketing Research
N1  - The Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling
ER  -