TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing :The Core
SN  - 9780073381060
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
N1  - Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities
ER  -