TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing Planning & Strategy
SN  - 0538852836
U1  - 658.802 
PY  - 1997///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - Marketing
KW  - Marketing Planning; Strategy
N1  - Strategic Analysis; Marketing Strategies
ER  -