000 00622nam a2200181 4500
008 230207b ||||| |||| 00| 0 eng d
020 _a9789710596003
041 _aEnglish
082 _a658.8
_bGo
100 _aGo, Josiah
245 _a Fundamentals of marketing in the Philippine setting : understanding the critical role of the marketing mix in the success and failure of a company's products and brands
250 _a2nd Edition
260 _aPhilippine
_bJosiah And Carolina Go Foundation, Inc
_c2010
300 _a462 p.
_bIncludes index
_c22 cm
650 _aMarketing
653 _aMarkets
942 _2ddc
_cBK
999 _c11728
_d11728