| 000 | 00575nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 230705b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781591396192 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKim |
||
| 100 | _aKim, W. Chan and Mauborgne, Renée | ||
| 245 |
_aBlue ocean strategy _bhow to create uncontested market space and make the competition irrelevant |
||
| 260 |
_aBoston _bHarvard Business School Press _c2005 |
||
| 300 |
_a240 p. _bIncludes index _c24 cm |
||
| 650 | _aMarket segmentation | ||
| 650 | _aNew products | ||
| 653 | _aBusiness | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15131 _d15131 |
||