| 000 | 00584nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 230714b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071180269 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBel |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and Promotion _bAn integrated marketing communications Perspective |
||
| 250 | _aFifth Edition | ||
| 260 |
_aBoston, Burr Ridge, New York, Madrid _bMcGraw Hill Irwin _c2001 |
||
| 300 |
_a795 p. _c27.5 cm _bIncludes bibliographical references and Index |
||
| 650 | _aAdvertising | ||
| 653 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15441 _d15441 |
||