| 000 | 00594nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 230724b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470423479 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bPep |
||
| 100 | _aPeppers, Don | ||
| 245 | _aManaging customer relationships : a strategic framework | ||
| 250 | _a second edition | ||
| 260 |
_aNew Jersey _bJohn Wiley & Son _c2011 |
||
| 300 |
_a512 p. _bIncludes index _c26 cm |
||
| 650 | _aRelationship marketing | ||
| 650 | _aConsumers' preferences | ||
| 650 | _aCustomer relations--Management | ||
| 653 | _aBusiness | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15529 _d15529 |
||