| 000 | 00624nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 230728b ||||| |||| 00| 0 eng d | ||
| 020 | _a0030352711 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bShi |
||
| 100 | _a Shimp, Terence A. | ||
| 245 | _aAdvertising, promotion & supplemental aspects of integrated marketing communications | ||
| 250 | _aSixth Edition | ||
| 260 |
_aCanada _bThomson _c2003 |
||
| 300 |
_a650 p. _bIncludes Indexes _c28 cm |
||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aAdvertising | ||
| 653 | _aBusiness | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15781 _d15781 |
||