000			00680nam a2200193Ia 4500
008			220901s2013 xx 000 0 eng d
020			_a9780071086967
041			_aEnglish
082			_a331.1 _bZei
100			_aZeithaml, Valarie A.
245		0	_aServices marketing : integrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner.
250			_aSixth Edition.
260			_aNew York _bMcGraw-Hill _c2013
300			_a642 p. _bIncludes index _c25 cm
500			_aFoundations for services marketing, Focus on the customer, Managing service promises.
650			_aService industries--Marketing _aCustomer services
653			_aMarketing
942			_2ddc _cBK
999			_c5896 _d5896