| 000 | 00620nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 220901s2004 xx 000 0 eng d | ||
| 020 | _a0131419293 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.812 _bRus |
||
| 100 | _aRust, Roland T. | ||
| 245 | 0 |
_aCustomer Equity Management _cRoland T. Rust, Katherine N. Lemon. |
|
| 260 |
_aNew Jersey _bPrentice Hall _c2004 |
||
| 300 |
_a552 p. _bIncludes Index _c24 cm |
||
| 500 | _aTools for understanding and analyzing customer equity, Developing strategies for customer equity management. | ||
| 650 | _aCustomer equity_Management | ||
| 653 | _aCustomer Management | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c5974 _d5974 |
||