| 000 | 00638nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 220901s2003 xx 000 0 eng d | ||
| 020 | _a0273674005 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.83 _bPro |
||
| 100 | _aProctor, Tony. | ||
| 245 | 0 |
_aEssentials of Marketing Research _cTony Proctor. |
|
| 250 | _aThird Edition. | ||
| 260 |
_aNew York _bPrentice Hall _c2003 |
||
| 300 |
_a560 p. _bIncludes index _c25 cm |
||
| 500 | _aThe Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling. | ||
| 650 | _aMarketing Research | ||
| 653 | _aMarketing Research | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c5997 _d5997 |
||