000 00705nam a2200217Ia 4500
008 220901s2011 xx 000 0 eng d
020 _a9780077286408
041 _aEnglish
082 _a302.23
_bBar
100 _aBaran, Stanley J.
245 0 _aIntroduction to mass communication :Media Literacy and Culture
_cStanley J. Baran.
250 _aSixth Edition.
260 _aNew York
_bMc Graw Hill
_c2011
300 _a450 p.
_bIncludes index
_c28 cm
500 _aLaying The Groundwork, Media, Media inductries,and media audiences, Supporting industries.
650 _aMass media
650 _aMass media and culture
650 _aMedia literacy
653 _aMass Communication
942 _2ddc
_cBK
999 _c6007
_d6007