| 000 | 00615nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 220901s2009 xx 000 0 eng d | ||
| 020 | _a9780073381060 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKer |
||
| 100 | _aKerin, Roger A. | ||
| 245 | 0 |
_aMarketing :The Core _cRoger A. Kerin, Steven W. Hartley. |
|
| 250 | _aThird edition. | ||
| 260 |
_aNew York _bMc Graw Hill _c2009 |
||
| 300 |
_a493 p. _bIncludes subject index _c28 cm |
||
| 500 | _aInitiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities. | ||
| 650 | _aMarketing | ||
| 653 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6011 _d6011 |
||