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Fundamentals of marketing in the Philippine setting : understanding the critical role of the marketing mix in the success and failure of a company's products and brands

Go, Josiah

Fundamentals of marketing in the Philippine setting : understanding the critical role of the marketing mix in the success and failure of a company's products and brands - 2nd Edition - Philippine Josiah And Carolina Go Foundation, Inc 2010 - 462 p. Includes index 22 cm

ISBN: 9789710596003

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Markets

Dewey Class. No.: 658.8 / Go

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Chin Christian UniversityLibrary Catalog

Fundamentals of marketing in the Philippine setting : understanding the critical role of the marketing mix in the success and failure of a company's products and brands

Chin Christian University
Library Catalog