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Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan and Mauborgne, Renée

Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - 240 p. Includes index 24 cm

ISBN: 9781591396192

Subjects--Topical Terms:
Market segmentation
New products

Subjects--Index Terms: Business

Dewey Class. No.: 658.8 / Kim

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Chin Christian UniversityLibrary Catalog

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Chin Christian University
Library Catalog