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Consumer Behavior and Marketing Strategy

Peter, J. Paul

Consumer Behavior and Marketing Strategy - New York, London, Boston, Burr Ridge McGraw Hill international Editions 1999 - 545 p. Includes bibliographical and Index 25 cm - Marketing & Advertising Series .

ISBN: 9780071167031

Subjects--Topical Terms:
Consumer Behavior

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / Pet

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Chin Christian UniversityLibrary Catalog

Consumer Behavior and Marketing Strategy

Chin Christian University
Library Catalog