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Services marketing

Lovelock, Christopher H.; Vandermerwe, Sandra

Services marketing - 6th edition - Melbourne Pearson Australia 2015 - 508 p. Includes index 27 cm

ISBN: 9781486002702

Subjects--Topical Terms:
Service industries--Marketing
Professions--Marketing
Europe
Customer relations

Subjects--Index Terms: Business

Dewey Class. No.: 658.800 / Lov

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Chin Christian UniversityLibrary Catalog

Services marketing

Chin Christian University
Library Catalog