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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications - Sixth Edition - Canada Thomson 2003 - 650 p. Includes Indexes 28 cm

ISBN: 0030352711

Subjects--Topical Terms:
Sales promotion
Communication in marketing
Direct marketing
Advertising

Subjects--Index Terms: Business

Dewey Class. No.: 658.8 / Shi

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Chin Christian UniversityLibrary Catalog

Advertising, promotion & supplemental aspects of integrated marketing communications

Chin Christian University
Library Catalog