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Marketing Planning & Strategy

Jain, Subhash C.

Marketing Planning & Strategy Subhash C. Jain. - 5th Edition - Cincinnati, Ohio South-Western College Publishing 1997 - 844 p. Includes index 24 cm

Strategic Analysis; Marketing Strategies;

ISBN: 0538852836

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Planning; Strategy

Dewey Class. No.: 658.802 / Jai

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Chin Christian UniversityLibrary Catalog

Marketing Planning & Strategy

Chin Christian University
Library Catalog