Consumer Behaviour & Advertising Management (Record no. 5899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2011 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97882811638 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | Dat |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Datta, Debraj. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour & Advertising Management |
| Statement of responsibility, etc. | Debraj Datta, Mahua Datta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Vrinda Publications |
| Date of publication, distribution, etc. | 2011 |
| 500 ## - GENERAL NOTE | |
| General note | Consumer Behaviour, Advertising Management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management, Consumer Behaviour. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | 27/09/2017 | 659Dat | 6188 | 03/09/2022 | 03/09/2022 | Books |