Marketing Insights From A to Z :80 concepts every manager needs to know (Record no. 5993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2003 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471268674 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Kot |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Insights From A to Z :80 concepts every manager needs to know |
| Statement of responsibility, etc. | Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc |
| Date of publication, distribution, etc. | 2003 |
| 500 ## - GENERAL NOTE | |
| General note | Brands, Business-to-Business Marketing, Change, Communication and Promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | 08/11/2017 | 658.8Kot | 6286 | 03/09/2022 | 03/09/2022 | Books | ||||||
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | 11/09/2025 | 658.8Kot | 07148 | 11/09/2025 | 03/09/2022 | Books | Book Cart |