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Advertising and Promotion An integrated marketing communications Perspective

Belch, George E.

Advertising and Promotion An integrated marketing communications Perspective - Fifth Edition - Boston, Burr Ridge, New York, Madrid McGraw Hill Irwin 2001 - 795 p. Includes bibliographical references and Index 27.5 cm

ISBN: 9780071180269

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / Bel

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Chin Christian UniversityLibrary Catalog

Advertising and Promotion An integrated marketing communications Perspective

Chin Christian University
Library Catalog