Advertising and Promotion (Record no. 15441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230714b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071180269 |
| 041 ## - Language | |
| Language code of text/sound track or seperate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | Bel |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An integrated marketing communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Burr Ridge, New York, Madrid |
| Name of publisher, distributor, etc | McGraw Hill Irwin |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 795 p. |
| Dimensions | 27.5 cm |
| Other physical details | Includes bibliographical references and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | Bachelor of Business Administration | 17/07/2023 | 659.1 Bel | 17336 | 17/07/2023 | 17/07/2023 | Books |