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Managing customer relationships : a strategic framework

Peppers, Don

Managing customer relationships : a strategic framework - second edition - New Jersey John Wiley & Son 2011 - 512 p. Includes index 26 cm

ISBN: 9780470423479

Subjects--Topical Terms:
Relationship marketing
Consumers' preferences
Customer relations--Management

Subjects--Index Terms: Business

Dewey Class. No.: 658.8 / Pep

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Chin Christian UniversityLibrary Catalog

Managing customer relationships : a strategic framework

Chin Christian University
Library Catalog