Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - Sixth Edition. - New York McGraw-Hill 2013 - 642 p. Includes index 25 cm
Foundations for services marketing, Focus on the customer, Managing service promises.
9780071086967
Service industries--Marketing
Customer services
Marketing
331.1 / Zei
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - Sixth Edition. - New York McGraw-Hill 2013 - 642 p. Includes index 25 cm
Foundations for services marketing, Focus on the customer, Managing service promises.
9780071086967
Service industries--Marketing
Customer services
Marketing
331.1 / Zei