Services marketing : integrating customer focus across the firm (Record no. 5896)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2013 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071086967 |
| 041 ## - Language | |
| Language code of text/sound track or seperate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 331.1 |
| Item number | Zei |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing : integrating customer focus across the firm |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642 p. |
| Other physical details | Includes index |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Foundations for services marketing, Focus on the customer, Managing service promises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing |
| -- | Customer services |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | Bachelor of Business Administration | 27/09/2017 | 331.1 Zei | 06969 | 03/09/2022 | 03/09/2022 | Books |