Customer Equity Management
Rust, Roland T.
Customer Equity Management Roland T. Rust, Katherine N. Lemon. - New Jersey Prentice Hall 2004 - 552 p. Includes Index 24 cm
Tools for understanding and analyzing customer equity, Developing strategies for customer equity management.
0131419293
Customer equity_Management
Customer Management
658.812 / Rus
Customer Equity Management Roland T. Rust, Katherine N. Lemon. - New Jersey Prentice Hall 2004 - 552 p. Includes Index 24 cm
Tools for understanding and analyzing customer equity, Developing strategies for customer equity management.
0131419293
Customer equity_Management
Customer Management
658.812 / Rus