Customer Equity Management Roland T. Rust, Katherine N. Lemon.
Material type:
TextLanguage: English Publication details: New Jersey Prentice Hall 2004Description: 552 p. Includes Index 24 cmISBN: - 0131419293
- 658.812 Rus
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Chin Christian University Bachelor of Business Administration | 658.812 Rus (Browse shelf(Opens below)) | Available | 07130 |
Tools for understanding and analyzing customer equity, Developing strategies for customer equity management.
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