Essentials of Marketing Research
Proctor, Tony.
Essentials of Marketing Research Tony Proctor. - Third Edition. - New York Prentice Hall 2003 - 560 p. Includes index 25 cm
The Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling.
0273674005
Marketing Research
Marketing Research
658.83 / Pro
Essentials of Marketing Research Tony Proctor. - Third Edition. - New York Prentice Hall 2003 - 560 p. Includes index 25 cm
The Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling.
0273674005
Marketing Research
Marketing Research
658.83 / Pro