Essentials of Marketing Research Tony Proctor.
Material type:
TextLanguage: English Publication details: New York Prentice Hall 2003Edition: Third EditionDescription: 560 p. Includes index 25 cmISBN: - 0273674005
- 658.83 Pro
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Chin Christian University Bachelor of Business Administration | 658.83 Pro (Browse shelf(Opens below)) | Available | 07152 |
The Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling.
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