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Consumer Behavior and Marketing Strategy

By: Material type: TextTextLanguage: English Series: Marketing & Advertising SeriesPublication details: New York, London, Boston, Burr Ridge McGraw Hill international Editions 1999Description: 545 p. 25 cm Includes bibliographical and IndexISBN:
  • 9780071167031
Subject(s): DDC classification:
  • 658.8 Pet
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