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Marketing Insights From A to Z :80 concepts every manager needs to know Philip Kotler.

By: Material type: TextTextLanguage: English Publication details: New Jersey John Wiley & Sons, Inc 2003ISBN:
  • 0471268674
Subject(s): DDC classification:
  • 658.8 Kot
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Brands, Business-to-Business Marketing, Change, Communication and Promotion.

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