Marketing :The Core
Kerin, Roger A.
Marketing :The Core Roger A. Kerin, Steven W. Hartley. - Third edition. - New York Mc Graw Hill 2009 - 493 p. Includes subject index 28 cm
Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities.
9780073381060
Marketing
Marketing
658.8 / Ker
Marketing :The Core Roger A. Kerin, Steven W. Hartley. - Third edition. - New York Mc Graw Hill 2009 - 493 p. Includes subject index 28 cm
Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities.
9780073381060
Marketing
Marketing
658.8 / Ker