Marketing :The Core (Record no. 6011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2009 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381060 |
| 041 ## - Language | |
| Language code of text/sound track or seperate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Ker |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing :The Core |
| Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Mc Graw Hill |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 493 p. |
| Other physical details | Includes subject index |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chin Christian University | Chin Christian University | Bachelor of Business Administration | 14/11/2017 | 658.8 Ker | 07226 | 03/09/2022 | 03/09/2022 | Books |