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Marketing :The Core Roger A. Kerin, Steven W. Hartley.

By: Material type: TextTextLanguage: English Publication details: New York Mc Graw Hill 2009Edition: Third editionDescription: 493 p. Includes subject index 28 cmISBN:
  • 9780073381060
Subject(s): DDC classification:
  • 658.8 Ker
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Item type Current library Call number Status Date due Barcode
Books Books Chin Christian University Bachelor of Business Administration 658.8 Ker (Browse shelf(Opens below)) Available 07226

Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities.

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