Marketing :The Core Roger A. Kerin, Steven W. Hartley.
Material type:
TextLanguage: English Publication details: New York Mc Graw Hill 2009Edition: Third editionDescription: 493 p. Includes subject index 28 cmISBN: - 9780073381060
- 658.8 Ker
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Chin Christian University Bachelor of Business Administration | 658.8 Ker (Browse shelf(Opens below)) | Available | 07226 |
Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities.
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