Customer Equity Management Roland T. Rust, Katherine N. Lemon.

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TextLanguage: English Publication details: New Jersey Prentice Hall 2004Description: 552 p. Includes Index 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Chin Christian University Bachelor of Business Administration	658.812 Rus (Browse shelf(Opens below))	Available		07130

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Tools for understanding and analyzing customer equity, Developing strategies for customer equity management.

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