Essentials of Marketing Research Tony Proctor.

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TextLanguage: English Publication details: New York Prentice Hall 2003Edition: Third EditionDescription: 560 p. Includes index 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Chin Christian University Bachelor of Business Administration	658.83 Pro (Browse shelf(Opens below))	Available		07152

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The Nature of marketing research, Planning the research project, Secondary data, Sampling, Surveys, Measurement and scaling.

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